Fair Trade is becoming more popular every day, and it should be. It aims to bring benefits to the 1.4 billion people that are living below the poverty line; these people mostly live in the developing countries and work in primary economic activities (mining, fishing, agriculture..). Their living conditions are harsh and it might appear that it's only because their ways are not profitable, but it's also due to the developed world's disinterest of altering the status quo.

That status quo has made a handful of people grossly rich and powerful, so it became easier for them to keep it that way. The suppressed had been fighting for a better life but their attempts have been futile. It's not until the development of globalization that western population realized the troubles of these people and are now willing to help.

The help has come in the form of buying fair trade products, which can be identified with the Fair Trade logo. This logo ensures that the products were ethically obtained and it's getting more recognition by the consumers. This is doing a whole lot of good to the people on the beginning of the supply chain, the consumer, and also helps with an issue that seems unrelated which is global warming.

Consumers are noticing the benefits and are beginning to seek these products. Companies have noticed that and are beginning to supply these products. If the consumer's standpoint is to help, the movement will be sustainable: if it's to follow a trend, then that consumer will eventually lose interest in paying that extra premium to help. If the supplier's standpoint is to help: the movement will be sustainable; if it's to profit from the trend, then the solution is temporary and the wealth inequality will just worsen as they get richer.